The International Fresh Produce Association (IFPA) kicked off the new year by beginning its 2025-27 strategic plan, which includes new leadership roles.
The plan was announced during Tammy DeBoer’s remarks at the Global Produce & Floral Show in Atlanta. DeBoer, president of Harris Teeter and 2025 chair of IFPA’s board of directors, will focus much of her tenure on helping implement the first year of the plan, which includes three main pillars:
- Worldwide influence: IFPA will grow the industry’s advocacy network and impact around the globe to address top-level issues.
- Personalized experience: IFPA will create a community of members that find personalized experiences tailored to their business needs and those of their organizations.
- Future-proofing the industry: IFPA will drive consumption by seeking innovation and resources that enable the industry to be prosperous and relevant to consumers in the future.
“These strategic pillars, as identified by Tammy and a task force of board members, are critical to our industry’s future prosperity,” said IFPA CEO Cathy Burns. “The world is changing quickly, and our success requires that we are recognized, valued and impactful on a global stage, that we are relevant and essential to consumers across the world and that our members are engaged and connected on a personal level with the work we do.”
To deliver on the strategic plan, IFPA also has announced some role changes that will build capacity and prioritize focus on key parts of the organization.
Doug Bohr, formerly chief education and program officer, has assumed the role of chief strategy and program officer. Bohr will align the strategy, events, education and marketing teams.
In addition, Lauren M. Scott, formerly chief strategy officer, is now the first president of The Foundation for Fresh Produce.
“Our entire staff is dedicated to achieving these goals, and our new structure supports these efforts,” Burns said. “As the association moves forward, we must also ensure The Foundation for Fresh Produce is positioned to achieve transformative growth. I’m thrilled that Lauren will lend her leadership and vision as the first president of the foundation.”
[RELATED: IFPA Unveils New Strategic Plan To Drive Global Growth, Influence]
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