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Food Lion Feeds’ Holidays Without Hunger Program Sets Record Donation

image of Food Lion donation box for Holidays Without Hunger program

Food Lion Feeds and its customers have helped provide the equivalent of more than 29 million meals this holiday season. This set a record, quadrupling the previous highest Holidays Without Hunger meal count in 2021, which was equal to more than 6.6 million meals.

The initiative benefits Feeding America, the nation’s largest domestic hunger relief organization. It also supports 33 local Feeding America food banks and hundreds of partner agencies throughout Food Lion’s 10-state operating area.

Since it began in 2014, the Food Lion Feeds Holidays Without Hunger campaign has helped provide the equivalent of more than 73 million meals.

“We are continuously grateful for the generosity of our customers who come together – at a time when they are setting their own tables for the holiday season – to make sure their neighbors also have access to nutritious food,” said Kevin Durkee, manager, Food Lion Feeds, Food Lion. “We are committed to addressing food insecurity and believe no one should have to choose between dinner and rent or gas and groceries.”

During the campaign, held from Nov. 6-Dec. 10, customers could buy specially marked, prepacked Holidays Without Hunger food boxes for $6. Each Food Lion store donated the purchased boxes directly to local Feeding America partner food banks or partner feeding agencies in the store’s community.

Customers also used the digital keypad at checkout to donate a specific dollar amount or round up their purchases.

Feeding America and its partner food banks received 100 percent of all cash donations.

“Food Lion’s commitment to addressing food insecurity through initiatives like the Holidays Without Hunger campaign is emblematic of the power of community and partnership,” said Claire Babineaux-Fontenot, CEO of Feeding America. “Together with Food Lion and their generous customers, we are helping support families this holiday season. We are deeply grateful for the care and dedication Food Lion shows to their neighbors, helping to ensure everyone can share in the joy and comfort of a full holiday table.”

Through Food Lion Feeds, Food Lion has helped provide the equivalent of more than 1.2 billion meals since 2014 and has committed to donating the equivalent of 1.5 billion meals by the end of 2025. For more information on Food Lion Feeds’ commitment to fighting hunger, visit foodlion.com/feeds.

[RELATED: Food Lion Feeds Awards $3.2M In Disaster Relief Grants]

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About the author

Author

Treva Bennett

Senior Content Creator

After 32 years in the newspaper industry, she is enjoying her new career exploring the world of groceries at The Shelby Report.

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