Last updated on December 19th, 2024
Brookshire Brothers, an employee-owned regional grocery chain based in Texas, will use Birdzi’s personalization and analytics capabilities to deliver tailored shopping experiences and promotions to shoppers while gathering customer insights.
Brookshire Brothers, operating seven retail brands from contemporary grocery stores and convenience-supermarket hybrids to traditional convenience stores, will implement Birdzi’s VISPER solution to deliver personalized digital coupons and ad flyers, supported by the company’s shopper analytics and customer data platform.
“Brookshire Brothers believes in putting our customers first,” said John Alston, president and CEO, Brookshire Brothers. “Birdzi’s cutting-edge personalization tools allow us to quickly adapt to the unique needs of the customers served by our nearly 120 stores, ensuring we remain a trusted and valued community partner.”
Birdzi also recently welcomed several other regional grocers such as Associated Food Stores, the company’s first grocery wholesaler customer, and Tops Friendly Markets, under parent company shared services group Northeast Shared Services, to its family in 2024.
[RELATED: Birdzi Enhances Retailer Onboarding Process With Armeta Analytics]
Much of Birdzi’s technical innovation is inspired by the needs and suggestions of its retail partners. As Birdzi collaborated with more brands through 2024, the company benefited from fresh perspectives and insights that inspired product updates including:
- VISPER Live – Launched in July, VISPER Live redefined customer engagement, allowing brands to connect with shoppers via continuous campaigns that are more responsive to customer preferences than ever before.
- Instrumental partnerships – Announced in October, Birdzi and Armeta Analytics, recently acquired by The Bridge, partnered to ease the retailer onboarding process by improving data quality and ensuring quicker access to Birdzi’s platform.
- AI-driven weekly ad forecaster – Birdzi’s latest tool visualizes a realistic projection of how personalized ads will perform, enhancing retailer planning of more effective and relevant ads for shoppers.
- Customer-driven development – Birdzi developed a high-performance, flexible and modern tool to support Tops Friendly Markets’ analytics and marketing teams. This capability will be made available to all Birdzi customers in the near future.
“Birdzi proudly became the grocery industry’s most trusted personalization and customer intelligence platform in 2024,” said Shekar Raman, CEO and co-founder. “On average, our customers witnessed a 30 percent increase in basket size and a doubling of store visits. We look forward to continuing our hand-in-hand collaboration with retailers to drive even more success over the next year.”
