Meijer has expanded its home delivery service area, tripling its range from an approximate 20-minute radius of stores to an hour.
The extended delivery zone makes the service available to nearly four million additional households in rural and urban areas across the Midwest, with items delivered in about three hours.
“We heard from many customers that were interested in using home delivery to make their grocery shopping more convenient but couldn’t because they were outside of the delivery range,” said Emily Henao, VP of digital experience at Meijer. “We know our customers are busier than ever, and this expansion gives us a unique opportunity to make their lives easier.”
Customers can verify whether they are in a delivery area through the app or on the Meijer website by navigating to “delivery” and then adding their addresses.
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Meijer is offering free home delivery in the extended zone to those who buy at least $35 in pet or beauty products, or $50 in general merchandise, through Feb. 1. After the promotion expires, customers in the extended home delivery zone will see an additional fee. Customers using SNAP benefits can continue to receive free home delivery in the extended zone.
Meijer launched home delivery in the Detroit market in 2016 and gradually broadened the service’s availability across its Midwest footprint over the next few years. When the COVID-19 pandemic increased demand for grocery delivery, the retailer expanded its hours. Today, all Meijer grocery stores and supercenters offer home delivery.
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