Grocery TV has begun a new partnership with Redner’s Markets, an employee-owned regional grocery chain with 44 stores across eastern Pennsylvania, Maryland and Delaware.
Redner’s will use Grocery TV’s in-house technology stack to power screens at the entrance and front end, creating a customer experience across key touchpoints in its stores.
Through Grocery TV’s content management system (CMS), Redner’s will deliver relevant content to shoppers, including promotions for services such as Redner’s Ready, an online ordering and curbside pickup option, and HealthCents, a nutrition program led by Meredith McGrath, Redner’s corporate dietitian.
“We’re always looking for ways to improve our stores and better serve our customers,” said Gary Redner, COO. “Partnering with Grocery TV allows us to modernize our stores and highlight the broad range of services that our customers can access.”
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By joining Grocery TV’s national in-store RMN, Redner’s also will generate incremental revenue through brand advertising that runs alongside its retail content.
“We’re excited to partner with Redner’s to support their vision of improving the customer experience, while unlocking incremental revenue for their business,” said Don Oelke, co-founder and COO at Grocery TV.
Redner’s joins more than 100 grocery retailers that are partnered with Grocery TV based on its ability to drive advertising revenue and enhance the customer experience. With the addition of Redner’s, Grocery TV’s network has surpassed 5,000 stores.
