Instacart has announced that Sprouts, Harmons, The Save Mart Companies and Rosauers are enhancing their digital presence with Instacart Storefront Pro, an advanced e-commerce solution designed for grocers of all sizes.
Storefront Pro, billed as an affordable way for grocers to get online and add e-commerce to their websites, offers features and extensive customization options.
Harmons has adopted Storefront Pro for the first time, while Sprouts has upgraded to the latest version of it. In addition, The Save Mart Companies has moved from Storefront to Storefront Pro. They are among more than 600 retail banners using Instacart’s e-commerce solutions.
“Retailers are increasingly recognizing the value of our advanced e-commerce solutions,” said Alice Luong, director of e-commerce and retail media at Instacart.
“Storefront Pro offers end-to-end control, from discovery through weekly ad integration and personalized recommendations, to seamless checkout with loyalty programs, and even fulfillment and customer care. This comprehensive approach allows retailers to create cohesive, branded experiences that truly resonate with customers. We’re continuing to see retailers benefit from these enhanced online experiences and further connect with their customers.”
[RELATED: Instacart Introduces New Caper Cart Personalized Capabilities]
Tamara Pattison, chief digital officer at The Save Mart Companies, said Instacart’s Storefront has been crucial in growing the grocer’s digital presence.
“We’re excited to elevate our online offering with Storefront Pro,” she said. “Its advanced features will help us create a more engaging, brand-aligned experience for our customers. We’ve already implemented features allowing customers to buy local products, get cashback rewards, and order ahead via Foodstorm. These capabilities are further strengthening our digital growth and community service.”
Premium e-commerce features of Instacart Storefront Pro include:
- Customizable storefront design with flexible merchandising layouts across surfaces;
- Native inspirational tools, including weekly ads, recipes and shoppable content pages;
- Enhanced product discovery through advanced search and filtering;
- AI-powered personalized product recommendations and substitutions;
- Access to Carrot Ads platform, enabling retailers to create retail media networks for new revenue streams;
- Self-serve marketing tools for targeted promotional campaigns;
- Integration with third-party coupons and loyalty programs;
- Analytics for data-driven decision making;
- Fulfillment options for delivery and pickup including labor; and
- Support from Instacart’s team.
“We’re looking forward to upgrading our digital commerce platform with Instacart’s Storefront Pro,” said Marti Sunderlin, Rosauers’ CMO.
“Storefront Pro will allow us to grow and monetize our digital presence with features … like the ability to build a customizable homepage and merchandising layouts, a fully branded mobile app to support customers in-store and at-home and access to Carrot Ads to support our retailer media network.”
To learn more about Instacart Storefront Pro, visit: https://www.instacart.com/company/retailer-platform/storefronts.
