Last updated on December 12th, 2024
The Kroger Co. and bitewell are collaborating to bring bitewell’s FoodHealth Score, a nutrition scoring system, to Kroger customers nationwide. The scoring system seeks to give customers a fast, reliable way to evaluate the healthfulness of their food.
Bitewell’s FoodHealth Score rates foods from 1 to 100 based on multiple factors, including nutrient density and ingredient quality. With the system, Kroger customers can view the FoodHealth Score of an item while shopping online or within the Kroger app. Customers are also able to access the FoodHealth Score in-store by scanning the product’s UPC codes.
The easy-to-read score helps customers identify foods that align with their health goals. Customers with a digital account can view their past purchases’ FoodHealth Score and analysis of their purchasing trends through its “Nutrition Insights” online.
“Kroger and bitewell are united in our desire to improve the nutrition security of millions of people,” said Jim Kirby, chief commercial officer at Kroger Health.
“This initiative uses modern technology to give customers the knowledge they need to make better decisions every day. With this expanded service, Kroger and bitewell are setting a new standard for nutrition transparency, while empowering customers to gradually change the way they eat.”
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As part of its commitment to advancing Food as Medicine, Kroger introduced OptUP in 2017, a color-coded program to help customers evaluate the nutritional value of their food purchases and discover better-for-you products. The bitewell FoodHealth Score is part of the OptUP program, along with an enhanced scoring algorithm. The science of bitewell’s FoodHealth Score incorporates a broader range of nutritional attributes, enhancing the OptUP program.
“We are excited to collaborate with bitewell to make advancements that power the OptUP Nutrition Program,” said Laura Brown, head of nutrition for The Kroger Co. “This improved resource will help us deliver better access and information to our customers, hopefully leading to improved health outcomes.”
