AWG Brands, the private labels of Kansas City, Kansas-based Associated Wholesale Grocers Inc. (AWG), has refreshed its offerings in the salt, seasoning and spice category.
With a focus on innovation, variety and enhanced customer experience, the new assortment is set to boost sales and meet the diverse needs of shoppers.
“The latest innovations from AWG Brands reflect our commitment to staying ahead of market trends and delivering exciting, high-quality products that consumers love,” said Emily Detwiler, AWG Brands’ executive director. “The refreshed assortment introduces an array of new flavors, including specialty items designed to increase margins for AWG member retailers.”
Extensive variety
The new seasonings offer a range of options from all four brands in the AWG Brands family.
The offerings include:
- Always Save: Opening-price point options for value-conscious customers.
- Best Choice: A lineup of 56 spice and seasoning varieties, along with dry seasoning mixes in new flavors.
- Clearly by Best Choice: Thirty-six varieties of organic spices packaged in premium glass containers.
- Best Choice Superior Selections: Elevated salts and six premium grinders.
The Dry Seasoning Mix program from Best Choice is a large part of the overall updated assortment. The AWG Brands sourcing team did extensive research, coupled with data from AWG’s partner analytics team, to advance the assortment with relevant flavor trends that ensure national brand equivalent quality.
New flavors are joining the lineup, including chicken, au jus and mushroom gravy mixes, along with Nashville hot and honey garlic wing sauce mixes. In addition, the dry seasoning mixes will come in improved case packaging with stackable, display-ready split cases and new seasonal shipper configurations for optimal selling opportunities.
“AWG Brands continues to deliver cutting edge flavors and varieties across its product lineup,” said Tye Anthony, AWG’s chief merchandising and marketing officer. “An additional focus on incremental opportunities, such as strategically-configured shippers and display-ready cases, will grow sales especially during the key holiday season.”
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New packaging
Best Choice spices will feature a modern packaging design with larger, easy-to-read print and color-coded labels that better align with each herb or spice. The updated packaging not only improves shelf appeal but also enhances the shopping experience by making it easier for customers to find what they need.
Category growth
With the total U.S. spice category sales reaching $20 billion annually and the category expected to grow to $32 billion by 2030, AWG Brands is positioned to capture a significant share of this expanding market through its refreshed and innovative product offerings.
