Tony the Tiger and Kellogg’s Frosted FlakesMission Tiger teamed up with Associated Wholesale Grocers Inc. (AWG) through DonorsChoose for a $55,000 donation to support sports at Northeast Middle and other Kansas City schools.
Since 2019, Tony the Tiger and Kellogg’s Frosted Flakes have embarked on a mission to give more kids access to sports with the launch of Mission Tiger, an initiative to help save middle school offerings. Now, AWG has joined the effort to help buy new equipment and uniforms as well as upgrade schools’ sports facilities.
“We’re thrilled to partner with AWG to bring the excitement of sports to middle schools in the 33 states that AWG services, including Northeast Middle School,” said Michael Browne, VP of grocery at WK Kellogg Co.
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Since its inception in 2019, Mission Tiger has worked with DonorsChoose to create almost 2 million sports and play experiences for kids at more than 3,000 schools.
“We’re happy to partner with WK Kellogg Co. in this campaign to support middle school sports in each of our division support center communities,” said Lori Turner, chair of AWG Cares, AWG’s employee charitable foundation.
“The work our teammates do through AWG Cares is truly meaningful, and on behalf of our member retailers, it’s an honor to amplify that impact by partnering with companies like WK Kellogg Co. that share our commitment to making a difference.”
Fans interested in supporting this mission can participate by buying Kellogg’s Frosted Flakes and uploading their receipts to MissionTiger.com, sparking a $3 donation to DonorsChoose.
