Save A Lot has begun a collaboration with Leevers Supermarkets to develop a new grocery format and in-store offerings to better reach Hispanic shoppers throughout the country.
The first step in the concept development effort is the introduction of Ahorra Mucho, a discount grocery store and innovation center in Aurora, Colorado, that features Hispanic product assortments to test how new items and services may strengthen shopper loyalty.
Ahorra Mucho, which directly translates to Save A Lot, will emphasize the same value-driven and high-quality assortment shoppers know from Save A Lot. In addition, the store has a variety of specialized features, including a full-service circular meat counter in the middle of the store. A broader assortment of fresh produce and an in-house bakery are some of the additional features.
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The store will operate as a test-and-learn facility, building insights to facilitate longer-term strategies for serving Hispanic customers. As with other Leevers Supermarket locations, the Ahorra Mucho store will be 100 percent employee-owned.
“Aurora, Colorado, is the ideal launchpad for this offering as we have a vibrant and active Hispanic community in the area,” said Art Perez, district manager. “Leevers Supermarkets has long embraced the Hispanic community, tailoring signage and products. Ahorra Mucho is the next step in exploring how we can best meet our shoppers’ needs.”
Bill Mayo, COO at Save A Lot, noted the company is “seeing an increased demand for Hispanic food in neighborhoods all across the country.”
“The Leevers team’s expertise in this area makes them a natural fit to help us explore how Save A Lot can better serve Hispanic shoppers,” he said. “What we learn can help us expand our product offerings and store formats in other areas.”
About Leevers Supermarkets
Leevers Supermarkets is a 100 percent employee-owned business, operating independently-run grocery stores under banners, including Save A Lot, El Mercado De Colorado and Leevers Locavore in Colorado, St. Louis and the Mid-Atlantic region. Leevers-operated stores serve communities by identifying their interests and needs and delivering a shopping experience that delivers what customers want.
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