Fareway Stores has introduced Truly Yours, a new private label line, with the first wave of items including truffles, mini pies and sandwich cookies.
“Fareway is very excited to launch Truly Yours in all locations,” said Erin Wisecup, category director at Fareway. “This brand was created with busy parents in mind. The hope is that you find joy in mixing and matching items to create something uniquely yours.”
Truly Yours plans to launch future products in the coming months, including snack mixes, wheat berry bread, organic pasture-raised eggs, trail mixes, pasta meal kits, pasta, salad kits, butter mints, donut muffins and tea cakes. Seasonal launches will also include limited-time products and flavors.
Items released in the first wave will include: chocolate assorted truffles; dark and milk chocolate sea salt caramels; carrot cake, crème brulee and chocolate chip sandwich cookies; Southern pecan and lemon and chocolate chess mini pies.
[RELATED: Fareway Breaks Ground On New Store In Granger, IA]
About Fareway
Fareway Stores Inc. is a Midwest grocery company, operating 129 stores in a six-state region. The company’s mission is to provide quality products, while treating customers like family and valuing its employees. Fareway is a family-owned business, recognized as a top 10 employer in Iowa and has more than 12,000 total employees.
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