The Independent Grocers Alliance (IGA) and Potatoes USA have partnered to help independent grocers capitalize on the popularity of potatoes, which account for more than 10 percent of all vegetable sales.
Potatoes are a key grocery basket-builder, with a $90.50 average basket with potatoes versus $47.47 without the vegetable, according to an IRI product affinity study. And with 80 percent of Americans choosing potatoes weekly at the store, grocers can grow baskets by featuring them in their summer marketing.
Potatoes USA, the national marketing and promotion board representing U.S. potato growers and importers, is helping IGA members through integrated programs and best-in-class insights and assets.
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“As our Red Oval Partnership grows, we are working to build a world-class group of organizations dedicated to growing the fresh category for shoppers,” said IGA VP Brand Development Michael La Kier.
“Potatoes USA exemplifies IGA’s dedication to the IGA brand promise of ‘Local Equals Fresh’ through their support of the potato category. We are excited to welcome Potatoes USA.”
By partnering with independent grocers within IGA, Potatoes USA can implement and test strategies to elevate the category, driving demand and increasing sales in retail grocery outlets. At the same time, independents will gain access to best-in-class resources, shopper insights and merchandising best practices.
[RELATED: Potatoes USA Encourages Potatoes Instead Of Halloween Candy]
