Irresistible Foods Group Inc. (IFG) and the IFG Restaurant Group have formed a strategic partnership with The Killer Brownie Co. to accelerate future growth in the Killer Brownie brand.
Killer Brownie is most well-known for the brand’s flavors and textures of its premium brownies. It was founded by Dorothy Lane Market CEO Norman Mayne in 1988 and was originally sold in the three family-owned Dorothy Lane Market stores in Ohio. In recent years, Killer Brownie has expanded from Dorothy Lane Market to grocery stores across the U.S.
“It’s not in our nature to take on partners, so in order for us to do so, it would have to be with a very special family-owned business who would share the same values that we have at Killer Brownie and Dorothy Lane Market,” Mayne said. “We found such a family, the Taira family and their president, John Linehan. For us, the future is bright to have partners who are such incredible folks.”
Linehan shared, “This is a partnership between two wonderful families that share similar values and long records of being great employers and members of their communities. They are also close friends who have been talking about and planning this partnership for several years. We could not be more excited about our future together.”
The original Irresistible Foods Group business was founded in 1950 in Hilo, Hawaii, as a small bakery that became known on the Big Island as the King’s Hawaiian Brand. Almost 75 years later, the company is still 100 percent family owned and has now become IFG, a group of food and beverage companies that include King’s Hawaiians, Grillo’s Pickles, Shaka Tea, the IFG Restaurant Group and Innovation Bakers.
Killer Brownie’s executive team and management group are planning to remain in place.
[RELATED: The Killer Brownie Co. Partners With Dot Foods For Distribution]
