Following the completion of a pilot, customers can now use Upside’s mobile app to access personalized cash-back promotions at more than 180 Giant Eagle and Market District stores and some 165 GetGo locations in Ohio, Indiana, Pennsylvania and Maryland.
The partnership also makes Giant Eagle the first retailer on its platform to provide cash-back opportunities in three separate categories: grocery (Giant Eagle and Market District); fuel (GetGo); and convenience (GetGo).
“This partnership with Giant Eagle is an example of the ways we can influence a retailer’s profitability by helping them grow their customer base and increase adoption of their loyalty programs,” said Tyler Renaghan, Upside’s VP of grocery. “We’re excited to grow our relationship and find new ways to drive more people in-store.”
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The platform encourages customer loyalty, which was demonstrated during the pilot program. Nearly twice as many users are now fueling up at GetGo and buying groceries at Giant Eagle, when they previously just shopped one category or the other.
The partnership follows an initial pilot launched last September. Since then, Giant Eagle added sites in waves to monitor performance and impact.
- On the fuel side, Upside transactions have more than doubled the sales lift, compared to similar non-Upside customers.
- In grocery, the stores are using the platform to engage new and infrequent customers that are typically hard-to-reach — 10 percent of users are new to Giant Eagle, and 40 percent are infrequent customers who now come in-store more often.
- In addition, 56.4 percent of the new/non-loyalty users that Upside brought in chose to join the myPerks rewards program during or after their first use.
“We’re continually looking for ways to meet new and existing customers where they are, which is why we’re excited to officially roll out this partnership with Upside,” said Justin Weinstein, chief strategy and marketing officer at Giant Eagle.
About Giant Eagle
Founded in 1931, Giant Eagle has grown to become a leading food, fuel and pharmacy retailer in the region, with more than 470 stores throughout western Pennsylvania, north central Ohio, northern West Virginia, Maryland and Indiana.
