Instacart has launched its Instacart Developer Platform, a publicly available API program which uses the company’s online grocery platform to supercharge third-party digital experiences across food, health, wellness and other spaces.
Instacart Developer Platform will enable third parties to integrate the functionality of Instacart inside their websites and apps. Over time, it will unlock:
- Same-day fulfillment of more than a billion unique products in as fast as 30 minutes from 85,000 stores across more than 1,500 national, regional and local retail banners;
- Access to Instacart’s item catalog, which includes attributes like ingredient and nutrition information and size; and
- Real-time understanding of what’s on store shelves from each customer’s local retailer.
With integration through Instacart Developer Platform, customers can click a button to select their favorite local retailer, add those ingredients to a digital cart and enjoy a robust delivery experience including things like real-time delivery updates and replacement alerts.
“With the launch of the Instacart Developer Platform, we’re taking over a decade of technology we’ve built to power the Instacart marketplace and top retailer storefronts and offering it to a broader range of businesses, turning discovery-centric apps into full service experiences that can also deliver tangible goods,” said Daniel Danker, chief product officer and head of online grocery at Instacart.
“This enables mainstream services as well as new products born out of emerging AI capabilities to offer truly complete experiences for their customers.”
Benefits
By joining Instacart Developer Platform, over time developers will have access to a set of catalog, search, cart-building, fulfillment and self-service tools. With those tools, they’ll be able to build connected experiences that span meal planning, personalized nutrition, cooking, content creation, health, entertainment, beauty and travel. IDP provides a way to allow customers to order from Instacart using inspiration from third-party apps, creating a better experience and opening up new monetization avenues like affiliate commissions.
For retailers and brands, Instacart Developer Platform is a way to attract new customers, drive incremental order volume, unlock surfaces for targeted ad placements and connect with new customers at the moment they’re looking to make purchases.
For Instacart, the platform is a way to help new customers discover the convenience of ordering groceries online, and allow the company’s current customers to connect Instacart cart-building to their favorite apps.
The first version of the Instacart Development Platform is live today and accepting partner applications here. In the coming months, Instacart will work with its partners to power even more experiences and help them integrate with the Instacart platform in new ways, including rich real-time product search, product availability and retailer location finder.
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