Stryve Foods has relaunched its innovative retail packaging, showcasing thinly sliced steak, a breakthrough in snacking options.
According to the company, the revamped packaging features updated food photography and emphasizes the benefits of Stryve’s products, including its higher protein content compared to traditional beef jerky, as well as its preservative-free and zero-sugar formula.
CEO Chris Boever stated, “We are highly encouraged by the recent SPINS data ending Feb. 25, which supports an increase of 39.3 percent in retail velocity for the Stryve brand. Consumers are now able to easily identify our superior offering; high quality steak delivering a higher protein source per serving, in addition to the absence of sugar and preservatives.”
In an era where consumers are seeking healthier and more nutritious snack alternatives, Stryve is leading the charge with its thinly sliced steak snacks. By utilizing food photography that highlights the texture and flavor of its products, the brand aims to entice customers with a visual appeal that complements the taste experience.
“With our new and improved retail packaging, featuring striking food photography and emphasizing the superior quality and nutritional benefits of our thinly sliced steak protein snacks, we are excited about the supporting data and confident in our consumer offerings,” Boever added.
“Consumers come to the meat snack category for protein and convenience. Stryve products deliver with more protein per serving than traditional beef jerky, and we accomplish it without sugar and preservatives, known consumer dissatisfiers.”
About Stryve Foods
Plano, Texas-based Stryve Foods is a premium air-dried meat snack company offering products that are lower in sugar and carbohydrates and higher in protein than other snacks and foods. Stryve’s portfolio consists of air-dried meat snack products marketed under the Stryve, Kalahari, Braaitime and Vacadillos brand names. Stryve also markets and sells human-grade pet treats under the brand Two Tails.
Stryve distributes its products in major retail channels, primarily in North America, including grocery, convenience store, mass merchants and other retail outlets, as well as directly to consumers through its e-commerce websites.
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