Boone, North Carolina-based ECRS has partnered with Red Pepper to extend customer marketing and insights through the tech company’s shopper engagement platform.
Red Pepper’s offering consolidates customer-centric marketing and equips retailers with a 360-degree view of shopper insights and analytics by integrating marketing and sales data between ECRS’ CATAPULT and Red Pepper.
The collaboration will help retailers attract and engage consumers via Red Pepper’s interactive digital weekly flier and drive sales in-store and online, all tracked through CATAPULT.
“ECRS is constantly seeking to provide our CATAPULT community with innovative solutions,” said Caroline Catoe, president of ECRS.
“We are thrilled to offer this integration with Red Pepper because we know it will increase customer loyalty while giving our retailers valuable marketing insights.”
The partnership also offers CATAPULT retailers an integrated solution that can improve the consumer experience.
Those who shop online through the CATAPULT WebCart platform will benefit from Red Pepper’s technology that drives personalized, local deals and a user-friendly digital flier, which allows them to add items to their carts, while the CATAPULT point-of-sale system ensures a seamless online and in-store shopping experience.
This integration allows retailers to bolster customer loyalty, increase average basket size and reduce costs associated with traditional printed sales fliers.
“Today’s savvy shoppers are increasingly interacting with a retailer’s digital presence to explore, research, and compare every purchase decision. Leading retailers recognize that shoppable digital flyers can grow their customer base and deliver personalized engagement,” said Greg Radford, CEO of Red Pepper.
“We are very excited to partner with ECRS to give retailers an integrated platform with data and insights on what is more engaging for their customers.”
About ECRS
ECRS is a transaction and retail solutions provider whose CATAPULT POS system is the market’s only unified transaction platform, running in thousands of locations across North America. Unifying hardware, software and services, ECRS offers friction-free, cost-saving solutions that increase customer engagement while transforming the consumer experience.
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