New York City supermarket chains D’Agostino and Gristedes are now available on Grocery TV, an in-store digital advertising network.
‘”This expansion not only enhances our reach but also gives our NYC-based agency partners and brands the opportunity to experience Grocery TV firsthand,” said Marlow Nickell, CEO of Grocery TV.
With the additions, Grocery TV will reach nearly one-third of the New York metropolitan market. Brands can connect with residents in their neighborhood supermarkets via digital advertising in a highly trafficked area of the store.
For its retail partners, Grocery TV offers an end-to-end solution for managing and monetizing in-store retail media networks. The service features weekly updates of grocery-themed entertainment content, along with the ability for retailers to refresh their own content through Grocery TV’s Retail Marketing Platform.
Last year, Grocery TV launched large format displays at the front end and digital sanitizer stands at the entrance. The focus for 2024 is to continue expanding and launch in-store retail media products throughout all major areas of the store, including service departments and pharmacies.
About Grocery TV
Grocery TV has more than 21,000 displays in stores across the U.S. and more than 200 retail partners, including Cub Foods, Schnucks and Winn-Dixie.
Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers and generate incremental revenue. Brands leverage Grocery TV to reach more than 72 million shoppers in stores.
Through integrations with all major demand-side platforms (DSPs), Grocery TV helps brand marketers launch and manage digital advertising campaigns throughout the grocery store.
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