Grand Rapids, Michigan-based Meijer held its 10th annual Very Merry Meijer event, surprising customers with holiday shopping sprees.
In each of the retailer’s 262 stores across the Midwest, directors and executives gave one in-store customer a $1,000 shopping spree and presented two Meijer employees with $200 gift cards.
“Celebrating the 10th anniversary of this special tradition is so important to us because it embodies the values of the company,” said Hank Meijer, executive chairman.
“Very Merry Meijer is a way to thank our customers and team members for choosing Meijer, and we love to see the joy on their faces when they receive a gift card that pays for their whole cart, and usually their next shopping trip or two.”
The event began in 2014 to help spread holiday cheer and give thanks but has grown into a popular tradition across the company.
“Very Merry Meijer reflects the giving spirit of the holiday season in our stores, which are such fun and joyous places during this time of year,” said Rick Keyes, president and CEO. “Our teams can’t wait for this event each year.”
In total, the 10 Very Merry Meijer events have gifted more than 4,400 customers with more than $2 million in holiday gifts and groceries. The surprises were given to customers at random upon checkout or while they were shopping in the store aisles.
Sarah Miller-English, a mother of three, was the recipient of the $1,000 surprise at the Stow, Ohio store.
Miller-English was shopping for food and supplies with her baby and toddler, as well as her mother, who was helping the family by pushing a second cart through the store. With her husband on his off-season at work, Miller-English is the only one in their home working over the holidays, which had raised her anxiety level during that day’s shopping trip.
When the family got to checkout, Store Director Drew Manning presented her with the $1,000 gift card.
“This made our holiday season. I was unsure how I was even going to be able to provide Christmas for my children,” Miller-English said. “I have heard of things like this happening to people, but I never thought it would happen to me. I cannot thank Meijer enough for this.”
Meijer also continued its tradition of celebrating its employees through the Very Merry Meijer festivities, surprising two team members in each of its stores with $200 gift cards.
“It feels good to know that you’re appreciated at your job,” said Aisha Reusser, a cashier at the Walker, Michigan, Meijer store. “I have five children and it’s definitely going to help me.”
Read more independent store news from The Shelby Report.
