Kroger Mercado, a Hispanic-inspired brand, has been added to The Kroger Co.’s Our Brands offerings.
Its assortment features more than 50 products, ranging from fresh meat and beverages to snacks, sides and desserts.
“Kroger Mercado embraces Hispanic culinary heritage with the quality and innovation our customers have come to know and expect from Our Brands,” said Juan De Paoli, VP of Our Brands for the Cincinnati-based company.
“We are thrilled to offer authentic products that are accessible and exceptional in quality, creating a brand that fills a void for some customers and creates a cultural experience for others.”
Kroger Mercado celebrates the tradition of Latin American foods with authentically-inspired products. The line includes Hispanic ingredients such as Queso Fresco, Oaxaca Cheese Ball, Ready-to-Cook Flour Tortillas, Pork Stew Meat and Thin Sliced Beef Strip Steak.
Kroger’s Our Brands boasts more than 13,000 items from brands such as Private Selection, Simple Truth, Murray’s Cheese, Home Chef, Smart Way and Vitacost.
Kroger Mercado products and Kroger’s Our Brands items can be purchased in-store, through Kroger Pickup or delivered using Boost by Kroger Plus.
Eligible customers can try the Boost membership with a free 30-day trial and subscribe on a monthly basis for $7.99 a month.
Read more international and multicultural food news from The Shelby Report.
