Hendersonville, Tennessee-based Alliance Retail Group has announced the formation of ARG Marketing, which will allow it to move all ARG businesses under one group to drive retailer success in the independent grocery space.
Leveraging the scale of 1,400 independent retailers for digital marketing, ARG Marketing will simplify complex solutions to engage consumers, maximizing marketing dollars and driving sales.
According to Alliance Retail Group, ARG Marketing will be differentiated by its ability to report back to retailers and vendor partners about what really matters, which is the ROI in actual sales dollars and units through its reporting platform iPro Edge.
ARG Marketing’s mission statement is:
“Independent grocers have a fierce entrepreneurial spirit. That’s how they can survive in the crowded modern marketplace. By banding together with a thousand other independent retailers, we can prosper together.”
It also states the following:
- “We believe in the power of the little guys.”
- “We believe in great independent retailers winning over big box banners.”
- “We believe in the power of family-owned stores.”
- “We believe the local grocery store is the heart of their community.”
- “We believe you can succeed, and we can help you get there.”
The statement continues: “Whether your stores are in urban Chicago, rural Mississippi or anywhere between – ARG has the expertise and resources to help your stores thrive.
“Our staff is composed of experienced, dedicated professionals passionate about the independent market. Our relationships with vendors are central to our mission, and every single decision we make is influenced by helping our members’ bottom line.”
About Alliance Retail Group
Founded in 1991, Alliance Retail Group is the largest self-negotiating grocery ad group in the U.S. A retailer-owned LLC, it passes 100 percent of vendor trade funds to members with a fee-based business model.
As a cooperative, ARG negotiates with trade partners to give retailers the power of a big box banner with the freedom of an independent grocer.
About ARG Marketing
From offices in Hendersonville, Tennessee, and Kansas City, Missouri, ARG Marketing helps small businesses nationwide succeed through technology and creative personnel.
