Last updated on February 9th, 2023
Salisbury, Maryland-based Handy Seafood has revamped the packaging for its retail line of frozen grocery products.
According to the company, the updated designs and colors illustrate the “flavorful, nutritious and wholesome ingredients that Handy has become renowned for in its products.”
In an effort to reduce single-use plastics, Handy has lessened its environmental impact by removing shrink-wrap from the exterior of all retail cartons.
“Our new packaging was aimed at consumers’ desires for flavorful and easy-to-prepare seafood solutions delivered in packaging that is convenient and inviting,” said Maureen Johnson, director of marketing at Handy Seafood.
“The packaging is really your selling point, and the new designs put the company on the right track for delivering a powerful product line,” said Tom Quinn, VP of retail sales at Handy Seafood.
The Handy frozen retail line consists of Nashville Hot Shrimp, Old Bay Crab Cakes, Old Bay Mini Crab Cakes, Old Bay Breaded Shrimp, Shrimp Power Bites, Thai Chili Shrimp Rolls, Gluten-free Crab Cakes and Crab House Crab Cakes.
Handy Seafood is a family-owned company with more than 129 years of seafood processing experience. Its products include crab cakes, soft shell crabs, crab meat, seafood specialty items and oysters available to foodservice and retail customers.
For more information, visit handycrab.com.
