IRI, which recently merged with The NPD Group, has provided an update on the company’s Diversity Advantage Program, which empowers women- and minority-owned consumer packaged goods companies to grow.
“The inaugural program has achieved fantastic results for the many participating businesses owned by members of underrepresented groups,” said Boris Oglesby, EVP and practice leader.
“We are grateful for the support of IRI’s employee volunteers and our many retailer partners, who have dedicated significant time and resources to this initiative. We are also excited to welcome the 2022 cohort of businesses into the program and look forward to providing the data, insights literacy training and expertise needed to help them grow their sales, market share and achieve ongoing success.”
For the past year, DAP has offered access to consumer and shopper insights data and applications, literacy training and consulting services to 27 participating companies, delivering material benefits for each business.
“DAP has unlocked incredible opportunities for our business that never would have been attainable without access to the valuable sales and consumer insights that IRI provides,” said Pernell Cezar, co-founder and CEO for BLK and Bold Coffee.
“As a result of the program, BLK and Bold has accelerated growth and is well-positioned for continued success. I am very grateful to IRI and the participating retailers for dedicating their time and resources to this effort.”
IRI’s Diversity Advantage Program was developed by IRI employees who wanted to create a fair and equitable consumer goods ecosystem. The program empowers rising minority- and women-owned consumer packaged goods companies to achieve positive organizational growth. DAP is supported by more than 200 IRI employee volunteers and includes 11 retail partners across the U.S. and the United Kingdom.
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