Chicago-based Kraft Heinz and its brand, Oscar Mayer, is calling on consumers to abstain from bacon consumption of any kind on World Vegan Day, Nov. 1.
According to a recent survey, more than half of vegans have abandoned their diet for bacon, making it the ultimate “gateway meat.” With 63 percent of vegans wishing they could eat bacon and 56 percent of vegans admitting it’s the taste that tempts them, Oscar Mayer’s new campaign encourages consumers to “BacOFF” by pledging to give up bacon for one day. Those who choose to do so could win a lifetime supply of bacon.
On Nov. 1, Oscar Mayer will remove all bacon from paid media, and will censor, blur and remove bacon from its social media.
“Deliciously tempting bacon, smoked with real wood smoke for 12 hours, can be tough for those who wish to give up meat,” said Anne Field, head of North American brand communications, Oscar Mayer.
“That’s why we’re doing our part to celebrate World Vegan Day by removing the bacon-y temptation our advertising creates and rewarding those who make the tough choice to abstain from the irresistible. Don’t Bac-On, Bac-Off.”
To participate in the pledge, fans must comment on Oscar Mayer’s Facebook or Instagram post tagging two bacon lovers in their lives, along with the hashtags #OscarMayerBacOff #Sweepstakes. To enter via Twitter, retweet Oscar Mayer’s post and tag two bacon lovers with the hashtags #OscarMayerBacOff #Sweepstakes.
With 2020 net sales of $26 billion, Kraft Heinz is committed to growing its emerging food and beverage brands on a global scale. The company leverages its scale and agility across a portfolio of six consumer-driven product platforms.
To learn more, visit kraftheinzcompany.com.
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