From cabernet wine to ready-to-drink craft cocktails and bourbon, adult beverages are a growing store brand business for supermarkets, club stores, mass merchandisers and discounters, among other retailers, according to the New York-based Private Label Manufacturers Association.
Store brand dollar sales in the liquor department increased by 17 percent to $64 million for the 52 weeks ending Sept. 4 versus the prior year, according to IRI. Dollar sales of store brand table wine increased by 15 percent over the same period.
In response, the PLMA has announced that wine and spirits will be in the spotlight at its 2022 Private Label Trade Show in Chicago on Nov. 13-15.
“Our one-of-a-kind show will feature a broad assortment of wines and spirits, including organic wines and cabernets, merlots and pinots from Argentina, Australia, Italy, Kosovo, South Africa, Spain, among other countries,” said Peggy Davies, PLMA president.
Suppliers of canned cocktails, beer, whisky and bourbon will join nearly two dozen wine and spirits exhibitors.
“We invite all show attendees to share in the celebration of outstanding wine and spirits, while discovering innovative flavors, packaging and promotions,” Davies said.
The Private Label Trade Show is the largest event for store brands in North America, featuring more than 1,300 exhibitors and 2,200 exhibit booths.
Themed “Consumers Are Back in Charge,” the show will feature innovations from exhibitors around the world. Categories include shelf-stable groceries; beverages; fresh, frozen and refrigerated products; organic; personal care and cosmetics; foodservice; OTC medicine; baby care; health and wellness; household and kitchen products; general merchandise; and pet care.
Along with wine and spirits, the show will present dedicated areas for plant-based meats and entrees, hemp-derived CBD products and nonfoods.
For additional show information, visit plma.com.
The Private Label Manufacturers Association is a nonprofit founded in 1979 to promote the store brands industry. It is the only trade group of its kind, representing 3,800 member companies in more than 75 countries.
In addition to annual trade shows, PLMA offers its members the annual leadership conference, executive education and professional development programs, original consumer and market research, as well as digital media platforms, including exclusive news coverage from PLMA Live and the e-Scanner industry newsletter.
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