IRI has announced new thought leadership for the upcoming weeks in its latest version of Next Week Now, a compilation of insights-rich activities, announcements and events.
Upcoming IRI thought leadership activity includes:
- IDDBA webinar series: dairy, deli and bakery trends recap – Oct. 13:
- Industry experts Jonna Parker, IRI, and Anne-Marie Roerink, 210 Analytics, will hold a conversation reviewing the latest dairy, deli and bakery trends report. They will share the performance drivers and key takeaways of the past month’s performance, and explore how the dairy, deli and bakery departments are faring in the context of fresh foods and food & beverage. The webinar begins at 11 a.m. CT. Register here.
- MMA global DATT unplugged – Oct. 13:
- In this breakout session, “How Brands Can Optimize Privacy-First Data-Driven Strategies,” IRI’s Jennifer Pelino and InfoSum’s Chase Engstrom will explore the practical application of data clean rooms to help marketers supplement their audiences with real-time data and insights from retailers. They will also share tips on securely collaborating with brands and retailers. The session kicks off at 3:10 p.m. ET. Register here.
- ARF The future of DEI: beyond tokenism – Oct. 18:
- In this webinar at noon ET, Pelino, along with The Culture Practice’s Michelle King, will discuss how transforming the behaviors, norms and cultures in a team begins with ensuring employees are paying attention to the inequality moments that happen and taking action to manage them. As employees take action, they will begin to understand how making workplaces more inclusive and equal benefits them. Register here.
- Advertising Week New York – Oct. 18:
- In this session at 4:35 p.m. ET, “8 Seconds for Impact: Optimization with a Dropping Attention Span,” Pelino will demonstrate optimization efforts for campaigns through design and engagement to avoid wasted impressions, time and money. She will share how to understand consumer media consumption behavior and how it continues to evolve, how to develop strategies to connect with consumers and in-flight optimization tactics to improve campaign performance outcomes. Register here.
- Global Protein Summit – Oct. 19
- In this session, IRI’s Chris DuBois will cover the newest trends and statistics surrounding consumer preferences. Find out what foods consumers are flocking toward now, what younger generations prefer in their shopping cart and if the traditional way of shopping is a thing of the past at 9:30 a.m. CT. Register here.
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