Los Alamitos, California-based Frieda’s Branded Produce has picked up four honors in the 2022 Kitchn Essentials, grocery edition. Each year, Kitchn names essential grocery items that have gained fanfare and become staples in consumers’ grocery carts.
“Being recognized with four awards is the proof point that our new branding is breaking through and speaking to consumers,” said Cindy Sherman, senior director of marketing, insights and innovation at Frieda’s. In a recent study, 56 percent of those surveyed said they were more likely to buy Frieda’s versus the leading specialty competitor.
Kitchn is a multi-media consumer engagement platform. It receives more than 439 million monthly impressions across its website, email campaigns and social media channels.
Other winners of the 2022 Grocery Essentials list include Dave’s Killer Bread, Goodles Macaroni & Cheese and Magic Spoon Cereal.
The Frieda’s items that were selected within the produce category include Stokes Purple sweet potatoes, Popjoys kumquats and Rambas Rambutan.
“If you can get your hands on a fresh rambutan, I’d highly recommend it,” said Amanda Marikar, Kitchn contributor. “Rambas’ new branding pops on the shelf and creates an opportunity to shake things up in the tropicals category, as 73 percent of shoppers are searching for produce variety.”
The final honor was recognized in the plant-based category, where Frieda’s Soyrizo took home the award. The plant-based category is gaining substantial growth, and of the 16 Kitchen honorees, Soyrizo was the only sausage alternative on the list.
“The Kitchn inspires better, healthier and more delicious eating for the consumers who follow them, so to be recognized for our products that do the same fills our hearts in every way,” Sherman said.
Frieda’s Branded Produce was founded in 1962. From kiwifruit and dragon fruit to Stokes Purple sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 fruits and vegetables to the U.S. marketplace.
For more information, visit friedas.com.
