To celebrate its launch into retail, Temecula, California-based Pasturebird will release new packaging at the 2022 Natural Products Expo East. Exhibiting at the show for the first time and as a NEXTY Award finalist, attendees are invited to stop by booth No. 1743 to learn more about the brand.
Pasturebird’s new packaging, designed by Pearlfisher NYC, commemorates the company’s regenerative roots, focusing on the adage “you are what you eat eat.” What sets the packaging apart from other brands in the meat case is its flip-up sleeve. This sleeve includes callouts to Pasturebird’s revolutionary production system, where birds are raised on fresh grass with a daily rotation of chickens to to graze through the company’s ARC and other mobile coops.
Pasturebird’s chicken is also rolling out into a selection of natural and traditional grocers across the country, with a focus on the East and West Coasts. These stores include Sprouts Farmers Market, Jimbo’s…Naturally!, Raley’s O-N-E Market, Nugget Market, Oliver’s Market, Lassens, Vicente Foods and Frazier Farms Market.
Pasturebird will also be expanding into several other retailers through 2022.
“I spent a lot of time on the East Coast in the Marine Corps, so it’s a dream come true to exhibit at Expo East this year and launch into the retail world on this side of the country with fresh packaging that truly embodies our mission and values,” said Paul Greive, co-founder of Pasturebird.
“So much of the meat aisle is about confusing labels, certifications and claims, so it’s hard for consumers to know what to buy. We are bringing that big, regenerative story front and center on our packaging through beautiful imagery and messaging that helps consumers understand that our chicken is very different and even better than traditional free range and organic poultry.”
To learn more about Pasturebird, visit pasturebird.com.
