Last updated on September 20th, 2022
Des Moines, Iowa-based The National Pork Board is celebrating Hispanic Heritage Month with its newest platform, Ponle Pork.
The board has used the summer grilling season to incorporate the meat into families’ dinner tables. This year, however, during the observance, the organization is celebrating the meat’s nutritional value and its integral role in Latinos’ past, present and future.
Based on proprietary research conducted by the National Pork Board, taste remains the top driver of purchases among Hispanics. Yet Hispanics often see pork as the heavy centerpiece of meals and may disregard its potential as an ingredient to be used.
Due to these findings, the company will use its platform to clarify misconceptions and show how it is an excellent source of protein to add to any dish.
“Hispanics often overlook pork’s nutritious benefits even though it’s one of their favorite foods and has an indisputable, mouth-watering flavor. We’re excited to remind the Hispanic consumer about this protein’s amazing nutritional value,” said José de Jesús, senior director of multicultural marketing.
Bernal and Birbragher’s content will highlight different fresh cuts while sharing recipes.
“We are so grateful to join the National Pork Board in their launch of Ponle Pork. Like a true Cuban, I can’t say no to some good lechón. My wife Karla and I can’t wait to show our Hispanic community how we incorporate pork in our family meals, and why you are missing out if you’re not adding a piece of flavor and happiness [pork] to your plate,” said Jorge Bernal, celebrity ambassador.
To stay up to date with the latest pork facts and content, visit PorkEsSabor.com.
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