As digital payments maintains its prominence as a key trend in retail commerce, Pleasanton, California-based Blackhawk Network is entering a relationship with Aurus, which offers global solutions that address the payments ecosystem.
Together with Aurus, Blackhawk’s gift card and payment processing capabilities will help drive continued growth in retail payments.
Increased shopper loyalty has become a major piece of the digital payments strategy for retailers and brands. Blackhawk Network research shows that providing easy access to digital payments such as digital wallets and alternative payment methods can boost a shopper’s likelihood of returning by 63 percent.
“We strongly value our relationships with software innovators such as Aurus who are helping to grow payments with new ideas and innovative solutions,” said Tristan Roffey, VP and group head at Blackhawk Network. “We continue to look for ways to grow our innovation and impact in the digital payments space, and we’re proud to partner with Aurus.”
The Aurus omni-commerce payment platform accepts myriad payment types, including leading credit card brands, private-label credit cards and gift cards. As part of its collaboration with Blackhawk, Aurus has payment services like digital wallets, “Buy Now, Pay Later” payments and crypto payments, all in one consolidated settlement and a single integration.
The Aurus platform also supports industry-specific payment options, such as Fleet, FSA and EBT for food stamps and/or cash benefits.
“Combining the capabilities and talents of two global payment leaders is an incredible partnership opportunity that is going to benefit both our merchants and consumers,” said Rahul Mutha, CEO of Aurus. “Businesses are striving to enable and accelerate unified-commerce payments on a global scale, and our partnership with Blackhawk furthers these capabilities.”
To learn more about Blackhawk Network’s suite of payment solutions, visit blackhawknetwork.com.
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