St. Petersburg, Florida-based CitrusAd has unveiled GroceryOne, a digital platform that connects leading grocers across the U.S., enabling brands and agencies to manage retail media campaigns with national coverage from a single source. Brands can engage with grocery shoppers across multiple retail accounts.
GroceryOne is set to double in size by the end of 2023. The company’s growing sales strength spans online and in-store, which it says is a difference from Instacart’s online-only grocery sales.
Brands can engage with high-intent shoppers throughout the path to purchase to drive sales with sponsored search, product ads, banners and brand pages. CitrusAd’s open API has allowed marketplace enterprises such as Pacvue to integrate, enabling CPG companies and their agencies to buy through methods they already utilize.
CitrusAd’s technology is known for its relevancy engine that leverages retailer’s first-party data to make ads more personalized and thus more effective, providing better return on ad spend. GroceryOne helps brands manage and scale that technology, providing nationwide coverage to reach shoppers buying groceries online.
All GroceryOne media is linked to consumer purchases, reported by each retailer in real-time for closed-loop measurement. Analytics are provided on each brand’s campaign dashboard and can be viewed for any of the retail accounts on GroceryOne, for any SKU.
Retailers on the GroceryOne platform benefit from expanded reach and instant access to advertising agencies and brands that utilize the platform for national coverage. Attracting ad dollars through the platform results in incremental media revenue for the retailers while increasing store sales and growing product categories at the same time.
Campaigns have proven to drive online and in-store sales and grow lifetime customer value. Through CitrusAd’s relevancy algorithm, brands reduce ad waste by serving to shopper audiences that have a higher likelihood to purchase that particular product at that particular time. Key insights are made possible through the retailer’s first-party data while CitrusAd’s technology allows real-time activation on big-data at scale.
For more information, visit grocery.one.
