Tillamook, Oregon-based Tillamook County Creamery Association is bringing back the “Partnership for Creamier Ice Cream” for another summer.
The PCIC was founded in 2021 to ensure every scoop or cone of ice cream has more cream and better ingredients. The organization has partnered with actress, comedian and author Jenny Slate to promote its creamy ice cream and showcase the new flavors.
Slate stars in a new digital advertising campaign for TCCA in which she and fellow members of the “Partnership for Creamier Ice Cream” encourage sharing of Tillamook extra-creamy ice cream. The campaign debuted May 9 across connected TV, digital video, social, search and out of home.
“You know what pairs well with extra creamy ice cream? Sharing said ice cream. So when Tillamook approached me, I knew I was the person to help share Tillamook creamy ice cream with the people,” Slate said. “Old Fashioned Vanilla, Oregon Strawberry and Cookies & Cream, it’s almost impossible to pick a favorite.”
TCCA has been making ice cream with more cream than industry standards require since 1947, producing nearly 30 Tillamook Ice Cream flavors, including Old-Fashioned Vanilla, Cookies & Cream, Oregon Strawberry and Tillamook Mudslide. This year, TCCA also added Butter Pecan to the portfolio. All Tillamook ice cream is made with rBST-free milk and no artificial flavors or preservatives.
“Tillamook Ice Cream tastes better because it’s made right, meaning with no shortcuts and with extra cream, which is why we’re doubling down on the mission of the Partnership for Creamier Ice Cream for a second year to share creamier ice cream to all,” said Kate Boltin, VP, brand marketing, TCCA. “With Jenny, a noted ice cream lover with a ‘winky’ personality that matches our own, joining the PCIC, we’re excited to bring our mission to life in a big way.”
Starting in June, the Tillamook Ice Cream Truck will be hitting the road in Atlanta, Georgia.; Washington, D.C.; and Baltimore, Maryland. To view the full schedule, click here.
To view the campaign and to join Slate and the Partnership for Creamier Ice Cream, visit ScoopCreamier.com.
