Last updated on September 8th, 2023
H-E-B opened its newest store in New Braunfels, Texas, which is the first location in the company to feature a Home by H-E-B department and a two-story True Texas BBQ restaurant. At 122,000 square feet, the new store – which opened April 28 – has an expansive product assortment and several convenient services.
The store includes a two-story True Texas BBQ, H-E-B’s barbecue restaurant that was named best barbecue chain in Texas by Texas Monthly and a top barbecue chain in the nation by Thrillist. The restaurant has indoor seating on both levels.
Additionally, the store is the first to welcome Home by H-E-B. With two brands in the department, Haven + Key and Texas Proud, the collection offers hundreds of items that include home textiles, décor and furniture and accent pieces. Under the Haven + Key line, customers can find on-trend seasonal items from candles, mirrors and toss pillows, to kitchen textiles, rugs, throw blankets and accent furniture.
The Texas Proud brand celebrates Texas style and features many similar items made by Texas-based artisans and businesses such as wood and antler art from Broken Antler in Converse, leather goods from Lucio Tailoring Co. in San Antonio, cowhide benches from Texas Bench Worx in Luling and hand-poured candles from Rustic Swank in New Braunfels.
The store offers fresh, quality food options and services that allow customers to choose how they shop, pay for and receive their products. Customers may find services such as H-E-B curbside and home delivery. Additionally, the store’s design elements also complement the look and feel of the surrounding neighborhood and the New Braunfels community.
H-E-B is committed to its customers through its Spirit of Giving philosophy. In this spirit and in celebration of the grand opening, the company donated $10,000 each to McKenna Children’s Museum and Communities in Schools South Central Texas.
This store replaces the former location, which closed earlier in the week. The new location, which is situated on the same property on Walnut Avenue, is about 40,000 square feet larger. The former store opened in 1994.
For more information, visit newsroom.heb.com.
