Owatonna, Minnesota-based Revol Greens has hired Jessica Dillon as its new marketing director. Dillon will take responsibility of all marketing initiatives in support of propelling the Revol Greens brand forward and extending the reach of its products across the country.
“Our greenhouse grown organic lettuces create an exciting opportunity to engage consumers in the process of how their produce is grown in an incredibly visual and tech forward way that is closer to home, better for the planet and better for them,” said Tom Thompson, Revol Greens’ chief revenue officer.
“Jessica brings a wealth of knowledge and expertise in crafting and curating messaging around consumer marketing activation. Her background in categories that have undergone shifts due to trends toward plant protein sources and broader dairy category disruption has many parallels to fresh produce; she is well-poised to make a great impact here at Revol Greens in communicating what Controlled Environment Agriculture is as we continue to expand into new markets.”
Dillon joins Revol Greens with a decade of perishable food experience within the dairy industry at both Land O’Lakes and Fairlife. Her experience includes advancing promotional efforts to launch new food brands, guiding consumer research and implementing paid media plans for optimal exposure among key audiences. In addition to comprehensive marketing plans, Dillon brings direct experience with internal strategy and product development.
“This is an exciting new chapter for me. I was so impressed with the company’s culture, operations and most of all their people,” Dillon said.
“Revol Greens is a brand I’ve admired for a while. They are truly at the forefront of agriculture technology and changing the landscape of what it looks like to farm today. And it’s just the beginning. I’m here to help share advancements as they happen, in real-time. And it’s happening quickly.”
Revol Greens is the largest greenhouse lettuce grower in North America. With locations in California, Georgia, Minnesota and Texas, Revol Greens harvests and delivers its packaged lettuce products within one day, resulting in a fresh taste with a shelf life four to six days longer than out-of-state greens.
Revol Greens adopts the most advanced greenhouse technology and growing methods in the industry, including facilities that use 90 percent less water than traditional field-grown greens, irrigation from UV-sterilized water and sustainable sunlight. Revol Greens grows more than 13 million pounds of non-GMO lettuces annually.
For more information, visit revolgreens.com.
