Fort Lauderdale, Florida-based Splash Beverage Group and its brand, TapouT, will begin distributing the beverage in 485 Winn-Dixie stores in Alabama, Georgia, Florida, Mississippi and Louisiana.
Founded in 1925, Winn-Dixie grocery stores, liquor stores and in-store pharmacies operate over 529 stores serving communities throughout five southeastern states. Winn-Dixie Stores Inc. is a subsidiary of Southeastern Grocers, which is one of the largest supermarket chains based in the Southeast.
“We are very excited to partner with Winn-Dixie and Southeastern Grocers. This authorization is a key strategic placement as we build out retail distribution throughout the Southeast U.S.,” said Robert Nistico, Splash Beverage Group’s chairman and CEO.
“Winn-Dixie is a premier grocery store chain in the southeast U.S. TapouT is now being distributed and sold at retail by some of the largest names in the consumer business, including Walmart, Ralph’s Stores, Budweiser owned AB-ONE and now Winn-Dixie. This is another important point of retail distribution as we continue to work our distribution and sales strategy…the more shelves we are on the higher our sales are – it’s that simple.”
The launch of TapouT in Winn-Dixie is expected to begin early the second quarter and will include TapouT’s newest sugar-free flavors: Cherry Lemonade and Orange.
“Splash now has an impressive distribution footprint across the Southeastern portion of the United States as we continue to execute our business plan of expanding distribution depth and availability while constantly innovating and growing SKU count,” Nistico said.
Splash Beverage Group owns a portfolio of alcoholic and non-alcoholic beverage brands, including Copa di Vino wine by the glass, salt-flavored tequilas, Pulpoloco sangria and its TapouT performance hydration and recovery drink. The company says its strategy involves developing early stage brands in its portfolio, as well as acquiring and accelerating new brands that have high visibility or are innovators in their categories.
For more information, visit splashbeveragegroup.com.
