Los Angeles-based BetterBrand Inc. has appointed Steve Polonowski as president and Chief Commercial Officer. The move comes as the company scales up its manufacturing capabilities and prepares for retail distribution in 2022.
Polonowski joins BetterBrand from Simple Mills, where he served as chief sales officer, building a high-performing sales organization and implementing initiatives that multiplied annual revenue. Prior to Simple Mills, he held senior leadership positions at Amazing Grass, Glanbia and PepsiCo, driving global sales growth across the U.S., Canada, Mexico, Europe, Middle East, Southeast Asia and China.
“Our vision with Better is to completely overhaul the existing consumer relationship with food, creating a world where we can eat freely without compromise or consequence,” said Aimee Yang, CEO of BetterBrand. “Steve, along with his superb record of CPG leadership and commercial success, brings an unparalleled understanding of the consumer that will be pivotal as we further scale and bring Better to market. I look forward to working together to drive Better’s continued growth.”
“I’m excited to step into the president role and join Aimee and her team to help build and lead this phenomenal brand,” Polonowski said.
“I’ve gotten to know Aimee over the past few months and love her vision and drive to improve healthy eating in the world. From my experience, consumers are in constant search of permissible snacking options that taste great. BetterBrand is unlocking a massive consumer whitespace in refined carbs that has been out of bounds for a lot of consumers, while giving current refined carb consumers an opportunity for a better-for-you option to current category. Consumers finally have the freedom to enjoy their favorite foods – quite an exciting proposition.”
BetterBrand is a food tech startup marking a new era of nutrition by driving innovation in the multi-trillion-dollar refined carb industry. BetterBrand pairs its technology with clean label ingredients to break the paradigm in diet and healthy eating.
For more information, visit eatbetter.com.
