Last updated on September 13th, 2022
West Palm Beach, Florida-based MicroSalt Inc. has announced that its SaltMe! potato chips will be distributed to more than 1,400 Kroger grocery stores beginning mid-March.
This milestone is a major move for MicroSalt on its mission to provide healthier, full-flavor potato chips by delivering 50 percent less sodium per serving to help people promote better cardiovascular health.
“We’re thrilled to be able to expand the reach of our products,” said Rick Guiney, CEO at MicroSalt Inc. “Our microscopic salt crystal technology is creating new opportunities for consumers to lower their sodium intake without sacrificing flavor.”
With heart disease being a leading cause of death in the U.S., and the overconsumption of salt a contributor to it, MicroSalt says it’s committed to using advanced, patented technology to fight cardiovascular disease and to promote healthier diets and snacking habits.
Distribution partners for this new venture include UNFI, KeHE, DPI and Jakes Finer Foods. The launch also includes a redesign of SaltMe! brand packaging for a new look and a deep dive into the light-blue, low-sodium color market. The chips will be available at Kroger stores across the country in original, barbecue and sour cream and onion flavors.
This news follows many recent initiatives and accomplishments by the company, including being named the Global Winner of the P&G Alumni Network’s “2021 Star Entrepreneur Award” and winning “The Most Innovative Food Technology Provider for Sodium Reduction” in 2021 by Global Health and Pharma.
MicroSalt has created a potato chip product with 50 percent less sodium using advanced food technology that creates micro-sized salt particles 100-times smaller as traditional salt. MicroSalt allows snack manufacturers to decrease sodium without compromising snack flavor.
To learn more, visit saltme.com
