Dallas, Texas-based Van’s Kitchen, an egg roll manufacturing brand, has announced it is bringing a fresh rebrand for its entire line, debuting new sustainable packaging that showcases its traditional roots. This update comes ahead of a growth projection for the brand in 2022, with recent distribution gains in retailers like Publix, Walmart, Kroger and Giant Eagle.
“We are extremely excited to start the year off strong with our enhanced egg roll packaging and design,“ said Theresa Motter, CEO of Van’s Kitchen. “Our business is always evolving, and we want to give our customers the best experience possible, and that begins with the packaging.”
The new packaging trays are 100 percent recyclable, microwavable and top rack washable, while the design keeps the elements of the Van’s Kitchen family origin by adding pops of color that tie in with the advancement of the brand.
All Van’s Kitchen products will now have the latest updated packaging, including a QR code that will lead directly to Van’s Kitchen’s website for more information about the product.
The artisan batch egg rolls can be found in more than 10,000 grocers and convenience stores throughout the U.S. in the refrigerated deli, freezer and hot deli sections.
Van’s Kitchen, the flagship brand of Van Oriental Food, was founded in 1986 by Van and Kim Nguyen – immigrants from Vietnam. In 2014, the company was transitioned to their daughter Theresa, who carries on the family-oriented, relationship-based tradition and leads the company as CEO.
For more information, visit vanskitchen.com.
In other news, the company was recently named the Refrigerated Food Processor of the Year by Refrigerated and Frozen Foods Magazine. To read this story from The Shelby Report, click here.
