Atlanta, Georgia-based Coca-Cola is kicking off the year with two updates across its brands – a new option to its Coca-Cola with Coffee portfolio and a new look for its lineup.
Coca-Cola with Coffee Mocha hit shelves this month, joining the available Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar in the ready-to-drink coffee aisle.
“We set out to grow occasions for the Coke brand during the mid-afternoon lull when we want a pick-me-up,” said Brandan Strickland, brand director. “Because we know that while there’s nothing better than a 3 p.m. ice-cold Coke, we are competing with coffee during these break moments. We believe Coca-Cola with Coffee is the perfect choice for those who want the uplifting and refreshing taste of a Coke with the familiar flavor of coffee. The best of both worlds.”
Describing Coca-Cola with Coffee as a drink that’s “meant to be tried,” Strickland said 88 percent of consumers who have purchased the product say they will buy it again.Vanilla has been the top-selling SKU to date.
“As we thought about how to optimize our current offering and give consumers even more of what they want, Mocha emerged as a no-brainer,” Strickland said. “It’s the No. 1 flavor in the RTD coffee category, and we’re confident the amazing formula we’ve developed will be a home run with existing fans of the brand as well as those who have not yet given it a try.”
All flavors are available in single-serve 12-oz. cans, and Dark Blend and Vanilla offerings are available in 12-oz. four-packs.
Coca-Cola Flavors, meanwhile, is promoting a new packaging design. The colored cans of Coca-Cola Cherry, Coca-Cola Vanilla, Coca-Cola Cherry Vanilla and their zero-sugar counterparts will now feature a bold logo positioned to distinguish between full-sugar and zero-sugar/calorie-free options. Full-color cans will designate single flavors, and stacked colors will communicate dual flavors. No changes have been made to the beverage’s formulas.
The brand debuted the first phase of this packaging change in 2021 for Coca-Cola Original Taste and Coca-Cola Zero Sugar. “We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colorful but clean packaging design,” said Natalia Suarez, senior brand manager of Coke Choice Portfolio, Coca-Cola’s North America operating unit.
For more information, visit coca-cola.com.
