Fort Lauderdale, Florida-based Splash Beverage Group Inc. has revealed that its design agency has won the Graphic Design USA award for packaging design for the company’s recently rebranded TapouT performance hydration-recovery drink.
Selected from more than 11,000 submissions, TapouT’s ergonomic bottle and packaging design communicate TapouT’s lifestyle position and the performance drink’s functional benefits. The new dual-language English and Spanish label speaks to TapouT’s segment growth and evolving U.S. demographics.
TapouT is an international lifestyle brand that has been at the forefront of mixed martial arts since its inception in 1997.
TapouT beverages include a complete line of high-performance sports drinks, featuring an advanced performance formula that delivers hydration and cellular recovery benefits and restores what the body loses through physical exertion with six key vitamins, three antioxidants and all five electrolytes.
The award-winning Denver, Colorado-based Andon Guenther Design agency consulted on the bottle and label design, brand and packaging design system and brand launch kit. The creative design firm has won 34 design awards since 2013 and is recognized as one of the “Top 10% of Design Agencies in The Country” by GDUSA. The company’s founder, C. Andon Guenther, was featured in GDUSA’s “2021 People To Watch” showcase.
“We’re excited to be recognized for the strategic packaging design we produced for TapouT and Splash. My team and I instantly saw the opportunity for brand growth and the potential for this performance drink to become a category leader,” said Andon Guenther.
“We harnessed and communicated TapouT’s ability to deliver hydration, a delicious experience and enhanced performance without the unhealthy additives found in other brands. As we looked at other products on the market, we wanted the packaging to clearly communicate TapouT’s superlative health benefits and the promise of ‘clean intensity.’ Packaging design is central to communicating a brand’s message and position; it drives consumer purchase decisions and creates a long-term emotional link with the buyer. It’s where the rubber meets the road in terms of product sales and brand loyalty,” Guenther said.
“As we rollout TapouT through expansive new distribution networks, it’s great validation from the GDUSA to be recognized for our brand’s new look and feel. With this new redesign, we feel we’ve added more appetite appeal and consumers can more clearly make out TapouT’s functional benefits,” said Bill Meissner, president and CMO of Splash.
“Andon Guenther was selected through a rigorous search for design partners and stood out for the firm’s work in the performance nutrition segment. Andon is an extremely talented designer and dives deep into category insights to influence his work,” said Meissner.
Andon Guenther Design LLC is an award-winning creative and brand development agency in Denver, Colorado. AGD specializes in packaging design, brand development, brand touchpoint design, and brand strategy and management. For more information, visit andonguenther.com.
Splash Beverage Group owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, salt-flavored tequilas, Pulpoloco sangria and TapouT performance hydration and recovery drink.
For more information, visit splashbeveragegroup.com.
