Plano, Texas-based Stryve Foods Inc. has announced a new distribution agreement with convenience retailer 7-Eleven that will bring three flavors of its Vacadillos carne seca air-dried meat snacks for the first time to nearly 8,000 7-Eleven domestic convenience stores, a record new sale for the product.
The nationwide order from 7-Eleven comes with a commitment for a standing floor display that will showcase prominently three Vacadillos flavors – Chile Lime, Habanero and Scorpion. The meat snacks will be shipped in January and will be available in stores by February.
Stryve is also expanding its existing business with 7-Eleven. Stryve’s 2.25-oz. Stryve Original Biltong and 2.25-oz. Stryve Spicy Peri Peri Biltong are gaining distribution at the more than 2,800 Speedway convenience stores recently acquired by 7-Eleven in the United States.
“Stryve’s new record high Vacadillos sales order in approximately 90 percent of 7-Eleven’s U.S. convenience stores, and Stryve Biltong product expansion into 7-Eleven’s recently-acquired Speedway convenience stores represents the latest terrific opportunities and proving grounds for Stryve products,” said Joe Oblas, co-founder and CEO of Stryve. “Vacadillos standing floor display placements typically correlate strongly with future permanent distribution in most retail locations we have placed them to-date, driving sales velocity, trial, branding awareness and consumer engagement.”
Stryve is an emerging healthy snacking and food company that manufactures, markets and sells highly differentiated healthy snacking and food products that Stryve believes can disrupt traditional snacking and CPG categories. Stryve’s mission is “to help Americans eat better and live happier, better lives.” Stryve offers convenient products that are lower in sugar and carbohydrates and higher in protein than other snacks and foods.
Unlike beef jerky, Stryve’s all-natural air-dried meat snack products are made of beef and spices, are never cooked, contain zero grams of sugar and are free of monosodium glutamate, gluten, nitrates, nitrites and preservatives. As a result, Stryve’s products are Keto and Paleo diet friendly.
For more information, visit stryve.com.
