Waynesboro, Georgia-based Hart Dairy has raised a $20 million investment to advance the long-term trajectory of the company. The dairy is the largest single-source producer of pasture-raised and grass-fed 365 days per year milk in North America.
The funding round includes a $13 million lead investment by KAL Investment Group to cultivate the continued growth of the premium dairy producer. Hart Dairy will utilize the capital to further expand its better-for-you dairy products through farm acquisitions and strategic marketing plans to drive sales, while nurturing the dairy’s humane treatment of animals, better nutrition and regenerative farming practices.
“I am thrilled we have raised in excess of $20 million in funding,” said Tim Connell, CEO for Hart Dairy. “These funds allow us to provide more marketing support as we drive sales velocity on a per-store basis and allow us to purchase farms as part of our farm roll-up strategy. I am very excited about Hart Dairy’s future as we continue to accelerate our business plans and product innovation throughout the U.S. dairy landscape.”
This latest announcement follows Hart Dairy’s recent addition of two new members to its executive team, with Olga Longan serving as the chief finance officer and George Konovalov as the VP of sales, who bring a collective 65 years of dairy industry experience to the company.
Hart Dairy milk products are receiving widespread acceptance within retailers since its new product launch in April, with authorizations and placements in more than 1,900 retail locations as the company continues its expansion plans across the country.
Hart Dairy has redefined the grass-fed dairy standard through its production of premium pasture-raised and grass-fed 365 days per year milk products. The farm’s cows roam free, are never confined and are grass-fed 365 days a year in a Certified Humane, non-GMO environment.
Under the guidance of Dr. Richard Watson, a pioneer in world-class grazing and pasture-based techniques, Hart Dairy combines animal welfare and better-for-you dairy products with truly on-pasture, grass-fed cows. For more information, visit hartdairy.com.
