Just months after unveiling its newest flavor, Chili Mango, BuzzBallz/Southern Champion LLC has introduced the newest addition to its brand portfolio ‒ BuzzBallz Chillers Eggnog.
This cocktail is rich in vanilla flavor with the familiar hints of cinnamon and nutmeg consumers would expect from an eggnog cocktail.
According to Nielsen, Americans spent $185 million on eggnog in 2019 alone. Due to high holiday demand, there has been lots of eggnog innovation from various brands such as desserts, coffee creamers, dairy-free options and more. However, what has not been widely attempted is single-serve eggnog cocktails. This drink is often a large format bottle, containing at least five servings.
So, the consumer who doesn’t plan to entertain, drink much or commit to a whole carton or bottle of eggnog can now enjoy a BuzzBallz with just a few shakes and a pour.
These 187-mL cocktails came about after talks between the BuzzBallz sales team and several retail chains uncovered an interest in eggnog.
“We …had a few key chains ask if we could make one,” said Blair Casey, VP of sales at BuzzBallz. “We thought it would be fun to come out with a seasonal flavor, and our [research and development] team did a great job on this eggnog flavor.”
A few of the chains that requested this flavor are Fred Meyer, H-E-B, Spec’s in Texas and Buc-ee’s.
Though this flavor is “only going into limited markets” this year, according to Merrilee Kick, CEO and founder of BuzzBallz, there is a large possibility it will return next year with wider release.
“Expectations are high, and I expect our demand to double or even triple …,” Casey said.
This is now the fourth cream-based cocktail in the BuzzBallz Chillers portfolio.
BuzzBallz LLC/Southern Champion is a woman-owned and family-operated Carrollton, Texas-based distillery, winery and brewery founded in 2009 as the result of Kick’s master’s degree thesis project. In a little more than 10 years, BuzzBallz LLC/Southern Champion has greatly expanded its product base and begun to grow into a worldwide brand. Learn more at: southern-champion.com/ and buzzballz.com.
