SnackFutures, the Mondelez International innovation and venture hub, has opened applications for its CoLab 2022 class. The second year of the start-up engagement program will focus on mission-driven brands that can demonstrate their commitment to having a positive impact on social, environmental and human well-being.
“We are thrilled to launch CoLab 2022 and particularly excited about bringing in mission-driven brands because we know companies grounded in purpose are in consumer demand and have high growth potential,” said Brigette Wolf, global head of SnackFutures. “We can’t wait to see their vision for creating a snacking world that is good for people, kind to the planet and deliciously fun.”
CoLab, which launched in 2021, is designed to be a collaborative effort between “big and small.” Entrepreneurs get access to Mondelez International’s experts, ecosystem, tools and resources, while the global snacking leader gains insights, capabilities and prospective investment opportunities.
The 12-week program is customized based on the cohort’s business challenges and priorities with an emphasis on hands-on interaction, individual attention, mentorship and workshops. The curriculum will be a combination of virtual sessions and in-person activities. In addition to the in-depth experience, participants also will receive a $20,000 grant.
Applications for the CoLab 2022 program are open through December. The program begins in April. To apply, start-ups must be based in the U.S., generating at least $500,000 in revenue, have high growth potential, align with the Mondelez International innovation priorities and can benefit from working with the company.
For more information and to apply to the CoLab program, visit www.snackfutures.com.
A summary video from CoLab 2021 is available below.
Mondelez International Inc. has global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.
