Wisconsin-based Certco Inc. has hired Emily Mallahan as director of the team in charge of Digital Marketing and Retail Technology.
“It is with pure excitement that I announce this new role within our organization,” said Certco President Amy Niemetscheck. “Emily will be working with internal advertising, sales and procurement teams at Certco to ensure we are capitalizing on CPG offerings that our independent retailers may not have been able to capitalize on before. And that is just the beginning of what Emily will bring to the table.”
Mallahan has more than 25 years of industry experience and has already hit the ground running, Niemetscheck said.