Last updated on June 13th, 2024
Scottsdale, Arizona-based The Alkaline Water Co. Inc., one of the country’s largest independent alkaline companies, is offering a new line of six natural A88CBD functional waters powered by Vessl.
The new waters, sold under the A88 Infused Products Division Inc. subsidiary, represent a move into functional beverages for the Alkaline Water Co. which expects to drive sales with this first-to-market premium CBD beverage technology. 
“The Alkaline Water Co. is pleased to bring another product innovation to the market in the multi-billion-dollar functional beverage category,” said Ricky Wright, president and CEO of the Alkaline Water Co. “Our current A88CBD Lemon Lime is having tremendous success in the marketplace, and our customers have asked us to expand into functionality, additional non-functional flavors and a non-flavored plain CBD alkaline water. Within the next 60 days we’ll have nine total A88CBD waters in the marketplace.
“According to industry projections, the CBD beverage category alone will be over $1 billion by 2025, and A88CBD is first-to-market in the category with this amazing Vessl technology. Beverage drinkers are increasingly changing their buying preferences based on functionality. We are meeting that demand with A88CBD that offers fresh functionality and flavor designed to exceed expectations. The timing is great considering the progress being made in the regulatory landscape both currently in California and anticipated nationally in 2022,” Wright said.
The Vessl Closure is a patented technology that stores the CBD and other active or functional ingredients in a pressurized chamber in the bottle cap until the consumer twists it open for an instant infusion of fresh flavor and functionality.
“We believe The Alkaline Water Co. is an incredible company that has done a great job realizing their mission – to create the best tasting water in the world,” said Walter Apodaca Jr., Vessl Inc. founder, chairman and CEO. “We believe the Vessl closure will help advance this mission and set The Alkaline Water Co. on a course to transform the functional beverage category.”
“At Vessl, we look for customers that share our values with respect to natural healthful beverages, environmental sustainability and product excellence,” said Apodaca. “We have found exactly that with The Alkaline Water Co. The Vessl closure is a solution for A88CBD that will help enable them to improve product efficacy, powerfully differentiate their brands and continue to delight their consumers.”
Wright said the company is looking forward to the integration of Vessl technology with A88CBD.
“We are already hard at work with Vessl on ‘next generation’ solutions which will enable us to drastically reduce carbon footprint and redefine the beverage industry’s failing approach to e-commerce,” he said.
The six natural A88CBD functional waters debuted Sept. 23 and will be presented at several upcoming trade shows. The company will be taking orders for fulfillment beginning in October and expect significant sales through the end of its fiscal year, Wright said.
