Last updated on June 13th, 2024
Same-day delivery service Shipt and retail media platform CitrusAd are launching a new partnership to deliver best-in-class retail media performance, measurement and reporting to the thousands of brands that are sold on the Shipt marketplace.
This new technology integration will be available to brands starting this October, offering through the CitrusAd platform the ability to launch natively served in-grid display ads and sponsored-product advertising in some of the most valuable positions within the Shipt experience.
“We are extremely excited to be welcomed into Shipt’s ecosystem, we look forward to enhancing their retail media offering to CPGs across the USA,” said Greg Krzysiak, director of retail partnerships, SaaS+ at CitrusAd. “It’s going to be an exciting and very impactful journey our two companies embark on together.”
“As we continue to grow our retail partnerships and expand the categories we serve, our team works hand-in-hand with brands to meet their unique needs and effectively reach customers,” said David Young, VP of consumer-packaged goods at Shipt. “We know many of our partner brands already leverage CitrusAd’s technology, and we’re thrilled this integration will make it easy for them to optimize campaigns.”
Shipt connects retailers to customers in more than 5,000 cities nationwide, offering a multitude of product categories including fresh foods, household essentials, wellness products, office and pet supplies. Shipt takes pride in offering personalized experiences to both customers and brand partners, and that extends to the company’s retail media solutions.
Strong investment from consumer-packaged goods companies in digital retail media continues to accelerate innovation in the space. The CitrusAd platform consistently delivers a great return-on-investment for brands and retailers in the grocery e-commerce industry – with average conversions rates at 60 percent to 70 percent and an average return-on-ad-spend across all categories between 200 percent and 400 percent.
St. Petersburg, Florida-based CitrusAd was recently named a leader by Forrester, a global research and advisory firm, in The Forrester Wave: Sell-Side Retail Media Solutions, Q3 2021. As cited in the report, “CitrusAd offers superior onsite search, display media and measurement capabilities in an easy-to-use platform.”
CitrusAd also ranked highest in the performance and measurement and reporting criteria, and received the highest scores possible in nine other criteria, including partner ecosystem.
Shipt recently announced its largest nationwide expansion in three years, extending its same-day delivery service to more than two million additional households from retailers such as CVS, GNC and Bed Bath & Beyond. Shipt joins CitrusAd’s ad network where advertisers can manage and deploy campaigns to shoppers of more than 22,000 retail sites from one platform.
Shipt and CitrusAd will be offering demonstrations of the integration at the upcoming Groceryshop conference. CitrusAd is also hosting an upcoming webinar for Shipt suppliers at 3 p.m. EDT on Oct. 7. This hour-long webinar will introduce suppliers to Shipt’s new platform. Suppliers will learn how to navigate the interface, setup and launch campaigns, monitor performance and ask questions live. Register for the webinar here.
