Last updated on June 13th, 2024
Austin, Texas-based Vital Farms has introduced its newest product: Pasture-Raised Butter with Sea Salt & Avocado Oil. The new product is the first nationally distributed tub butter made with pasture-raised butter and avocado oil. It also contains the highest fat content of any nationally distributed product in the category.
This combination of three simple ingredients – pasture-raised butter, 100 percent pure avocado oil and sea salt – and 85 percent butterfat content creates a creamy tub butter that may be used for any cooking occasion.
To create the spreadable tub butter, cream is sourced from pasture-raised milk produced on family farms in Georgia, Florida and Ohio. Vital Farms partners with sixth-generation butter makers to then churn the cream into pasture-raised butter with 85 percent butterfat content. As the final step, the pasture-raised butter is blended with 100 percent pure avocado oil and sea salt.
Like the hens that lay Vital Farms’ shell eggs, the cows that produce the milk are pasture-raised. Each cow enjoys outdoor access year-round to graze on pasture and eats a balanced diet of natural forages like grass and hay along with supplemental vitamins, minerals and grains to support their overall health.
“We are always challenging ourselves to raise the standards of food production. Staying true to this commitment and our mission to bring ethical food to the table, we created a tub butter unlike any other in the grocery store,” said Shep Kowalski, brand manager for Vital Farms. “Not only is this the first pasture-raised tub butter available nationwide, it’s also the first made with avocado oil, a minimally processed, high quality and functional oil that lends itself to high heat cooking. The neutral taste and smooth texture of the avocado oil complements the high fat content of our butter which allows a delicious, pure butter flavor to shine through, whether it’s smeared on a slice of bread or coated in a pan to cook scrambled eggs.”
This is the sixth product in Vital Farms’ growing butter portfolio, which also includes Pasture-Raised Sea Salted Butter, Pasture-Raised Unsalted Butter, Pasture-Raised Original Ghee Butter, Pasture-Raised Himalayan Pink Salt Ghee Butter and Pasture-Raised Original Ghee Butter Squeeze Bottle.
Vital Farms Pasture-Raised Butter with Sea Salt & Avocado Oil is now available nationwide at Sprouts and will be available nationwide at Whole Foods Market and other retailers beginning Aug. 30. For more information, visit: vitalfarms.com.
Vital Farms is a Certified B Corp. that offers a range of ethically produced pasture-raised foods nationwide.
