Food Lion’s MVP Savings Program was ranked second in The Loyalty Report’s Best U.S. Grocery Retail Programs of 2021.
The Loyalty Report is recognized as the industry’s longest standing and largest global study on customer engagement, loyalty attitudes, behaviors, drivers and distribution. This is the second consecutive year Food Lion’s MVP Rewards customer loyalty program received national recognition in the report.
Bond’s annual report, produced in partnership with Visa, surveyed more than 25,000 North American consumers and examined 450-plus loyalty programs on more than 85 attributes.
“The Food Lion MVP Savings Program helps Food Lion customers save big every day,” said Neil Norman, Food Lion’s director of loyalty marketing. “Our MVP customers benefit from the program whether shopping in-store or online. By offering personalized offers relevant to them, we’re helping customers save money while shopping how they want and for the products important to them.”
The attributes surveyed for the report included loyalty mechanics, program influence, behavioral loyalty, earn mechanics, rewards and redemption, brand influence, human experiences and digital experiences. The top performers are based on members’ agreement with the statement: I am loyal to the program.
The Food Lion MVP Program allows shoppers to save on top of Food Lion’s everyday low prices, as well as earn monthly rewards on items they already buy. The free program offers exclusive coupon discounts to MVP Reward program participants, enables them to track their savings and save hundreds of dollars on their groceries.
Since Food Lion’s Shop & Earn MVP personalized rewards program launched in February 2018, MVP customers have saved more than $130 million on top of their usual MVP savings. Customers can participate in Shop & Earn by creating a digital MVP card account at Foodlion.com or via the Food Lion app and loading their monthly offers.
The Loyalty Report 2021 Executive Summary can be found here.
Food Lion is based in Salisbury, North Carolina.
