Last updated on June 13th, 2024
Straight from the volcanic hills of Nicaragua, Frieda’s Specialty Produce’s non-irradiated Fire Dragons red dragon fruit is in season and ready to fire up Fourth of July displays.
According to research, 38 percent of shoppers say they are more likely to shop at stores that carry red dragon fruit, and 62 percent of shoppers say these bright-fleshed fruits are worth paying more for compared to traditional white-fleshed dragon fruit.
To help showcase the inside of the fruit, Frieda’s has created a special ElastiTag to help buyers and shoppers identify Fire Dragons, which are red-fleshed dragon fruit. The tag suggests how easy it is to slice, scoop and enjoy and it helps shoppers understand what the inside tastes like compared to Snow Dragons and Honey Dragons.
A recent survey revealed that 62 percent of consumers agreed that Frieda’s new dragon fruit branding would catch their eye in the store, and 63 percent agreed that it is visually appealing.
The striking appearance of the fruit make this a must for attention-grabbing displays.
“We recommend merchandising Fire Dragons alongside young coconuts (on ice) and blueberries to create a seasonally relevant color break for the July 4 holiday,” said Alex Berkley, director of sales at Frieda’s Specialty Produce. “I plan to use Fire Dragons, Rambas Rambutan and blueberries to make these deliciously fun red, white and blue kabobs for my holiday weekend barbecue.”
Available in six, nine, 12 and 18 counts, the fruit is expected to be available all summer and through October. Contact a Frieda’s account representative for merchandising suggestions that drive higher traffic to the produce department and increase dollar ring and overall sales.
Frieda’s Specialty Produce, based out of Los Alamitos, California, has been inspiring new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple sweet potatoes and habanero peppers, Frieda’s has introduced more than 200 unique fruits and vegetables to the U.S. marketplace.
Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” the family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California.
